“‘I did my research online and I chose you because you’re a mom too. You get it.’ I cannot count the number of times I have heard this from nervous women sitting in my office for their first intake appointment. I’m a custody and divorce attorney in Roanoke, Virginia, and based on my conversations with other attorney moms across the country, I believe my experience is representative of a broader trend. Savvy individuals in need of legal representation no longer open the phone book and cold-call attorneys. Instead, they are carefully looking at online bios to select an attorney they believe would be a good fit for them. For women who are mothers, they are looking for attorneys who are also moms.
I worried that becoming a mom would hurt my business because potential clients would view me as “less committed” to the practice of law. I had no idea that being a mom would become a marketing niche for me, or that it would give me an advantage over more experienced attorneys who do not have children — both in attracting new client business, and advocating for those clients in the courtroom. My clients have rescheduled meetings when I have had to stay home with a sick kid, and they have known when I’ve taken a recess to go pump breastmilk. And far from being frustrated with me, they are supportive because they have been there too.”
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