From The Atlantic authored by Jake Cline:

These are tough times for grammar snobs, those would-be avatars of flawless spelling and proper syntax who need look no further than a high-school friend’s Facebook posts or a family member’s text messages to find their treasured language being misused and neglected. Of course, split infinitives, dangling modifiers, and subject-verb disagreements have always appeared wherever words are uttered or keys are stroked. But on the internet, and particularly on social media, defenders of formal writing and the rules of language may feel as if they’ve become stuck in some linguistic hellscape littered with discarded stylebooks, the ashes of dictionaries, and a new species of abbreviations that’s tougher to crack than Linear B.
To these “grumbling” grammarians, the Montreal-based linguist Gretchen McCulloch says: Lighten up lol. In her new book, Because Internet: Understanding the New Rules of Language, McCulloch challenges the idea that the rise of informal writing signals a trend toward global idiocy. Instead, she marks it as an inevitable and necessary “disruption” in the way human beings communicate. “We no longer accept that writing must be lifeless, that it can only convey our tone of voice roughly and imprecisely, or that nuanced writing is the exclusive domain of professionals,” McCulloch argues. ‘We’re creating new rules for typographical tone of voice. Not the kind of rules that are imposed from on high, but the kind of rules that emerge from the collective practice of a couple billion social monkeys — rules that enliven our social interactions.’”

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