From Guacamoley! authored by Jonna Ivin:
“The beverage company Schweppes teamed up with advertising agency Ogilvy recently to devise a campaign to send a message about sexual harassment in nightclubs.
The project is called The Dress for Respect. To prove a point in light of the #MeToo movement that women aren’t exaggerating about sexual assault and sexual harassment, researchers built a heat sensory dress for women to wear to a nightclub. The information collected would then show on a computer screen how many times the woman wearing the dress was groped, grabbed and touched.
After the data was collected the video and images were shown to men who appeared totally shocked by what they witnessed. Women, on the other hand, don’t seem shocked at all. They’ve been talking about it for years.”
