The “Day 1” Law Firm: Adopt This Jeff Bezos Mantra to Grow Your Practice

From Attorney at Work authored b

“Jeff Bezos has many powerful mantras for his business, but this is one of my favorites: It’s always “Day 1” at Amazon.

What he means is that Amazon will never stop being a start-up. It’s a message Bezos drilled down on in a recent letter to shareholders (written from a building he works in named “Day 1”), in which he wrote:

“Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.”

Bezos and Amazon are famous for focusing on long-term strategies and objectives rather than short-term gain. This mindset is particularly rare in the world of high-beta, venture-backed companies that often prioritize short-term gains over long-term growth. And for quite a while, it’s what frustrated Wall Street. Those concerns have, of course, been allayed as Amazon continues its march toward becoming the world’s most valuable company.”


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