Want to Ensure Solo Success? Obsess Yourself.

 Don’t Express Yourself – Obsess Yourself!“Over the past few years, passionate has been one of the most overused modifiers of entrepreneurs and startups. If you don’t believe me, check out LinkedIn, where “passionate” turns up 872,400 times in various profiles.

Increasingly, solo and small firm lawyers, in an effort to distinguish themselves from their big law peers have started tossing the term around as well – over 4000 times on LinkedIn. And while I’ve celebrated the importance of passion in practice myself, increasingly, I’m realizing that while passion can make law practice more enjoyable, it isn’t necessarily key to solo and small firm success. Obsession is.”