From Business Insider authored by Julie Bort:

“The recent killing of the 21-year-old University of South Carolina college student Samantha Josephson, who mistakenly got into a car she believed to be her Uber ride, has made national news — and rightly so.

It’s a terrifying outcome to a common mistake, as anyone who has ever waited for a driver and walked up to the wrong car can attest to. And it has birthed the #WhatsMyName campaign, which urges people to pay more attention to which car they’re getting into.

Ride-hailing companies such as Uber and Lyft have added a lot of features to their apps to increase rider safety — but this person wasn’t her Uber driver, so the situation was outside their control. It seems like it would be difficult, if not impossible, to help protect people beyond what these ride-hailing companies already do: share the make, model, and color of the car, the driver’s name and photo, and the car’s license-plate number.

But there may be a solution to protect against fake drivers with criminal intent — or, for that matter, to protect the drivers against fake passengers.”

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