How a woman’s appearance affects her career

From CNN Money authored b

“While many women lighten their hair, replace glasses with contact lenses and wear high heel shoes to make themselves look more attractive in the workplace, Silicon Valley CEO Eileen Carey did just the opposite.

She told the BBC she grabbed glasses and dyed her naturally blonde hair darker, all to “be taken seriously” by her colleagues in the tech industry.

Studies show that managing appearance is a fine line for professional women to walk: there’s both a bonus and a penalty to being attractive in the workplace. Some research suggests women who take more care in their appearance earn higher incomes; other studies instead posit that attractive women are seen as less capable or less qualified for their positions.

According to Traci Sitzmann, management professor at the University of Colorado in Denver, something as simple as hair color really can make a difference in how a woman is seen at work. But those perceptions can really hurt women in the workplace.”

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