She climbed Everest nine times and set a world record – so why doesn’t she have sponsors?

From The Guardian authored by Megan Mayhew Bergman:

“In an era where many organizations profess a desire to diversify outdoors culture, it is difficult to process that such an accomplished athlete – with an authentic connection to the place she climbs – remains unsupported. I presume the root cause is that Lhakpa is not traditionally marketable, and brands want maximum visibility. She doesn’t have a curated Instagram presence. She’s a middle-aged woman of color, an immigrant single mother who speaks in broken English.”

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