“If you’re participating in the Women’s Marches next weekend, there’s a good chance you’re already thinking about your outfit—and there’s nothing wrong with that. Just a few days ago, the #TimesUp blackout on the Golden Globes red carpet proved just how impactful clothing can be. You might see women marching in head-to-toe black, though the color most associated with the Women’s March is hot pink, thanks in part to the pussy hat. But you can expect to see a lot of bold stripes in the crowds, too, namely Kule’s new 1973 T-shirts created in partnership with Prinkshop and the National Institute for Reproductive Health. The tees are available starting today, and 30 percent of proceeds will go to the NIRH to help protect reproductive freedom at the state and local level.
Why 1973? Roe v. Wade was passed in January of that year—almost 45 years ago exactly—legalizing abortion in the United States. While many people will immediately know why it’s stamped across your shirt, it will spark a conversation if they don’t. “Nineteen seventy-three already symbolizes something really powerful for a lot of people, but this is a way to get more people involved,” Andrea Miller, the president of the NIRH, tells Vogue. ‘We’re looking back to look forward, and seeing what we can learn from these important moments [in the past] that transformed our society and women’s experiences.’”
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