Under New French Law, Retouched Photos Of Models Must Bear Warning Label

From HuffPost  authored b

“Photoshopping models in fashion ads has become such a norm that when companies choose not to retouch their commercials, it makes headlines.

France, however, is on a crusade to change that standard. As of Sunday, a new French law mandates that any commercial photo in which the “body of the model has been modified … to either slim or flesh out her figure” must bear a “photographie retouchée” (“retouched photograph”) label, reports France 24.

Failing to abide by the law could cost rule-breakers a fine of up to $44,000.

French officials said the rule was enacted in an effort to reduce the number of “unrealistic images of bodies” that children and young people are exposed to.”

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