Why Dame Products Is Suing NYC’s MTA Over a Vibrator Campaign

From W authored by Marissa G. Muller:

“Any trip on the New York City subway is often full of things you don’t want to see. But the MTA is apparently drawing a line at one: ads for Dame Products, the trendy vibrator company. The company is now using their social media presence to point this out, as its founders Alex Fine and Janet Lieberman believe that sexism is the reason why their ads were rejected by the MTA.

Even though erectile dysfunction, birth control and breast augmentation ads are rampant on the subway, Dame Products’ ads were rejected by the MTA after the city’s transit organization allegedly courted them into advertising on the subway. Now, there is a lawsuit pending from Dame Products against the MTA. In the lawsuit, the company alleges that “the MTA has approved numerous advertisements for hims, a company that sells medication to treat erectile dysfunction… The MTA did so despite the fact that hims’ phallic imagery is far more overt and explicit.” But the company’s ads, which depicted their rather innocuous-looking devices with captions like “You come first” and “toys, for sex” were rejected.”

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