From Fortune authored by Emma Hinchliffe:

“Next time you’re browsing Yelp reviews, check out who owns the business.

The restaurants and shopping reviews app and website is adding a feature that will tell customers whether a business is women-owned. Businesses owned by women can mark themselves as women-owned via their Yelp accounts, and the distinction will appear in the “more business info” section of a Yelp page alongside features like “accepts credit cards” and “gender-neutral restrooms.”

“We’re excited to help raise the profile of millions of women-owned businesses who drive the local economies of our cities and towns,” says Miriam Warren, Yelp’s vice president of engagement, diversity, and belonging. ‘We’re hopeful that this new attribute not only makes it easier to identify and connect with great women-owned businesses on Yelp, but that it also drives more dollars directly to the bottom line for these female-owned businesses.’”

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