If It Doesn’t Suck, It’s Not Worth Doing

From Inc. authored by Benjamin P. Hardy:

“According to psychological research, the anticipation of an event is almost always more emotionally powerful than the event itself.

The dread of asking your boss for a raise is paralyzing and can last months. Yet, once you get yourself to finally do it, it’s over before you know it. The excitement of attaining some object or objective can become obsessive. Yet, shortly after you obtain your desire, you’re bored and in search of something else. “We buy things to make us happy, and we succeed. But only for a while. New things are exciting to us at first, but then we adapt to them,” says Dr. Thomas Gilovich, Cornell psychologist.

Interestingly, your mind can seduce you so much so that the idea of something becomes more satisfying than the thing itself, so you stop at the idea and never make it real. Thus, in his book, Ego is the EnemyRyan Holiday explains that a primary obstacle to success is the idea of success.

It’s so easy to dream.

It’s easy to tell people about your ambitions. It’s easy to create vision boards and write down your goals. It’s easy to stand in front of a mirror and declare affirmations.

And that’s where most people stop.

The very act of dreaming stops you from achieving your dreams.

You’ve played-it out in your mind with such intoxicating detail that you become satisfied enough. You become numbed. And you deceive yourself into believing you’ve actually done something productive.

Consequently, when you attempt the activity itself, you immediately hit a stone wall of resistance. More often than not, you quickly distract yourself from the discomfort with some form of momentary pleasure. Yet, Robert Greene explains in his book, Masterythat you can learn to love this internal resistance. In his words, ‘You find a kind of perverse pleasure in moving past the pain this might bring.'”

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