Which ‘Jen’ Sent the Baby Gift Cards? Not One You Know.

From The Wall Street Journal authored by Suzanne Vranica:

“Rebecca Kinney, a pregnant 24-year-old from Spokane, Wash., received a greeting card in the mail several weeks ago with about $200 in gift cards for baby products.

“So excited for you! Hope you like these,” said the note, which appeared handwritten, complete with an ink smudge. It was signed with a heart, “Jen.”

Ms. Kinney texted friends to figure out who sent it, but came up empty. She isn’t alone. The same card has landed in the mailboxes of dozens of pregnant women around the country.

It turns out “Jen” isn’t a friend or relative but rather part of an elaborate, personalized marketing program aimed at mothers-to-be. The women targeted were on a list of expectant mothers acquired by Utah-based Mothers Lounge LLC from sources in the marketing world, according to Jayson Crawley, a local law-enforcement official in Virginia who investigated the matter.”

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